"Our brain like the amoeba has one main goal - survival. We can go weeks without food and days without water, but only about 35 seconds without finding meaning in something. We constantly scan our environment probing for clues beneath the surface with an embedded apt called curiosity.
Now curiosity is our primal search engine that captures stimuli, filters it through past experience, helps us arrive at an insight - all to help our mind predict the future in an endless battle to find clarity in the chaos around us.
Nature helps us in our hunt for meaning by equipping and enticing us with story to draw our rapt attention. We live vicariously through story trying on trouble to see what we would do in case it happened to us.
Powerful stories use urgency, novelty and surprise to deliver a truth.
So what's your story?"
[From Lisa Cron - "Wired for Story']